Guides for agencies that sell SEO
Each guide answers one question about selling SEO, written for a small agency. Pick a topic below. Every guide lists its sources at the end.
Client reports
What goes in a client's SEO report, which reports to send, and how to keep the job small as you add clients.
SEO metrics: what each one tells a client
What the main SEO metrics mean in Google's own words: four numbers in Search Console, the main counts in Google Analytics, and which ones a client needs.
SEO report template: what a monthly client report holds
An SEO report template laid out part by part: what a monthly client report includes, one filled-in example month, and how a weekly version differs.
SEO reports for clients: which ones to send, and when
Which SEO reports for clients an agency sends, and when: the monthly report, the one-time audit report and a live dashboard, with what each is for.
Local SEO reporting: what to show a local client each month
Local SEO reporting for a client's monthly report: the counts Google gives for a Business Profile, what decides local results, and what to promise.
Client reporting best practices for a small agency
Client reporting best practices for a small agency: send on the same day each month, use plain words for each number, and say a bad month plainly.
How to scale client reporting when your agency adds clients
How to scale client reporting for agencies as clients are added: the hours it takes by hand, with software and with a team, and a setup others can run.
White label SEO for agencies
How white label and reseller plans work, what to hand off, and what to ask before you join one.
White label on-page SEO: what an agency can hand off
White label on-page SEO for agencies: which on-page tasks you can hand off under your own name, what the brief has to say, and how to check the work first.
White label local SEO: what it covers and what to ask
What white label local SEO covers, what a local reseller can take on for a client's Google Business Profile, and what to weigh before you pick a partner.
SEO reseller services: what a plan holds and how it's priced
What SEO reseller services hold and how plans are priced: by the client or by the plan, with two firms' published prices and what each one buys.
SEO reseller: what the word means and how reselling works
An SEO reseller sells SEO work that a partner firm carries out. See who does which part, how the money moves, and when reselling fits a small agency.
White label SEO programs: how they work for a small agency
How white label SEO programs run for a small agency: joining, handing over each client, what comes back each month, and who talks to the client.
SEO reseller program: how to judge one before you join
How to judge an SEO reseller program before you join: what to ask about the contract, the reports, client account access, and who keeps the client.
White label SEO outsourcing: what to hand off first
White label SEO outsourcing for a small agency: which SEO tasks to hand off first, which ones stay with you, and a task by task split to start from.
White label SEO fulfillment: who does the work after the sale
White label SEO fulfillment is the work after the sale. See who does each step once a client signs, how one task moves along, and how to track it.
Keeping SEO clients
How to explain SEO, set fair expectations, bring a new client on, and stay in touch between reports.
How to explain SEO to clients in plain words
How to explain SEO to clients in plain words: what SEO is, the kinds of search, what a link does, and how soon a change can show, as Google puts it.
How to retain SEO clients while results are still slow
How to retain SEO clients while results are still slow: say the wait up front, show the work as it gets done, and report early signs before rankings move.
SEO deliverables: what a client should get each month
Which SEO deliverables to list in a proposal, what to hand a client each month, and how to keep a simple tracker of the work that a client can read.
SEO onboarding questions to ask every new client
The SEO onboarding questions to ask every new client, grouped by goals, past SEO work, account access and reporting, with why each group matters.
Agency client retention: how to keep an account
Agency client retention across every service you sell: the questions to be ready for, the early signs to watch in an account, and habits to keep.
SEO client onboarding: a checklist for the first 30 days
An SEO client onboarding checklist for the first 30 days, in order: the signed contract, account access, proof of ownership, the audit and the first report.
How many SEO clients can one person manage? A way to count
How many SEO clients can one person manage? We couldn't find two published sources that count it the same way, so here's how to work out your own.
Agency client communication: how often, and about what
Agency client communication between reports: how often to be in touch, which channel to use, who answers, and what Slack and Teams each allow.
How to improve client retention with reporting
How to improve client retention with reporting: answer a client's questions about how you report, and use the monthly report call to show the work.
SEO client expectations: how to set them in week one
Which SEO client expectations to set in week one: what Google says about the wait for results, what no one can guarantee, and how to write both down.
Pricing and contracts
How to mark up a white label SEO firm's fee, how to work out your margin, and what to put in writing.
SEO contract: the parts every agency contract needs
The parts of an SEO contract in plain words: the work, the term, the payment, the reports, account access, client data, who owns the work, and how it ends.
SEO contract template: what to change before you use one
How to use an SEO contract template with care: which parts need your own words, how to date it against California's privacy law, and when to ask a lawyer.
White label SEO pricing: how firms charge an agency, and what to mark up
White label SEO pricing for a small agency: how firms charge you, the parts of a markup, and two firms' published prices to use as the base of your sum.
Marketing agency contract template: the clauses to check
What to check in a marketing agency contract template when one contract covers design, content, social and SEO, and a white label team does some of it.
Reporting terms in an SEO agreement: what to promise in writing
The reporting terms of an agreement for an SEO company, as one clause: what's sent, how often, from which data, and who may see the client's data.
SEO agency profit margin: what to count
How to work out an SEO agency profit margin: the numbers the sum needs, how your monthly SEO price changes it, and why we give no usual figure.
Book a call with us. It's short, and it carries no obligation.