SEO reseller services are SEO work that a partner firm does and your agency sells to its own clients. We read two firms' prices: a white label firm that bills for each client, and a managed SEO firm that bills for each plan, and the two don't sell the same work. We don't give a market rate. We show two firms' own prices.
How does SEO reseller pricing work?
On the two pages we read, the fee is set in one of two ways. A white label firm charges a fee for each client. A managed SEO firm charges a fee for each plan. With the first, your bill grows each time you add a client. With the second, you pay a set amount each month for the plan you pick.
The first firm is 51 Blocks, a white label firm. The price we show is for its execution only offer, which it aims at large agencies and sells through a second brand named Whitelabelseo.io.
The second firm is The HOTH. One of the top search results we read lists it as a white label partner. The HOTH's own page calls the service fully managed SEO, so managed SEO is the name we use for it.
Each price below is one firm's own price. Neither one is a market price.
| What | 51 Blocks' execution only offer | The HOTH's managed SEO plans |
|---|---|---|
| How it's priced | By the client | By the plan |
| Price, as of October 2026 | $199 a client, with a 10 client minimum | Starter at $1,000 a month, Starter Plus at $2,500, Business at $5,000 and Enterprise at $10,000 |
| What the price is for | An execution only offer, with report software, for agencies with 10 clients or more | Link building, content and technical SEO, plus a dedicated campaign manager, by its page's own list |
| What to know first | The second brand's page says it sells done-for-you SEO work with "a DIY reporting platform". DIY means do it yourself. The page leaves out who builds each client's report, so that you'd build and send your own is our estimate | The page doesn't say whether one plan covers one client |
The HOTH's page shows no plan below Starter.
Here's what each way of pricing means when you sit down to plan.
- By the client. The partner's fee is easy to tie to each account, because each new client adds one more fee. Ask what you'd owe in a month when you're under the minimum.
- By the plan. The fee stays the same from month to month. Ask how many client sites one plan covers, and what the next plan up adds.
Whichever way a firm prices, get these answers in writing:
- What's the unit you pay for: a client, a site, a plan or a task?
- Is there a minimum?
- Which fees come every month, and which come once?
- How do you stop, and how much notice does it take?
Both firms are also on our cost page, where the hours a report takes are added in. For the four ways to get reports out, costed side by side, see What does each choice cost a California agency each month?.
A partner's fee is your cost. Your price to the client is a different number. For how to set your price on top of a partner, see white label SEO pricing.
What do SEO reseller packages include?
One company that sells white label SEO breaks the service into five parts: on-page SEO, technical SEO, local SEO, off-page SEO (link building), and reporting and analytics. Use the five as a checklist of what a full service can hold, since the two firms in the table don't sell the same work.
Here are the five, each with a question to put to the firm. For every part, also ask two things: is it in the plan, and who does it?
- Technical SEO. Who makes the fixes on the client's site, and who asks the client for a way in?
- On-page SEO. Who writes the words that go on the page?
- Off-page SEO (link building). Is it in the monthly fee, or sold on its own?
- Local SEO. Which local tasks are in, and for how many places?
- Reporting and analytics. Who builds each client's report, and whose name is on it?
A part that's missing isn't always a problem. You may want to keep it in house, or you may not sell it at all. What hurts is finding the gap after a client has paid you for it.
Set our own team beside that checklist and you get this. On-page SEO is covered. Link building and outreach aren't. You bring the words that go on the page. Jeremy Kenerson, DeskTeam360's founder, says the team builds and sends monthly SEO reports for agency clients.
Local SEO brings its own list of tasks. If you plan to sell local work under your name, see white label local SEO.
Knowing what's in a plan is half the job. The other half is judging the firm behind it. For the checklist to run before you join, see how to judge an SEO reseller program.
If you'd like to talk through a plan you're weighing, we can do that on a call. It's short, and you're under no obligation.
What does white label add to an SEO reseller plan?
White label adds your name to the work. Two sellers' own pages describe white label SEO alike: the company that does the SEO work isn't the company whose brand is on it.
One seller's page draws a line between the two words. In its telling, white label work gets your agency's name put on it, while a reseller passes along another firm's service with no rebranding at all. Treat that as one seller's wording. It isn't a rule.
So a plan's label won't tell you enough. Ask what your client will see:
- Whose name is on the monthly report?
- Whose name is on the emails the client gets?
- If the client gets a login, whose logo is on that screen?
- Does anyone at the partner ever talk to your client? Under which company's name?
- Who sends the client's bill?
Take the report as the example. On a white label SEO report, your agency's name and logo are on it, and your helper's aren't.
Write the answers into your agreement with the partner. Then a new staff member on either side can look them up.
Settle on a plain meaning for each word before you sign anything. For what the word means and who does which part, see what an SEO reseller is.
If you want to go over a plan for your own agency, a call with our team is short and comes with no obligation.